trans means
"across"
THE BEST WORK HAPPENS
WHEN PEOPLE COLLABORATE
TRANS IS A CELL-LIKE COMPANY
THAT CAN LATCH ON TO YOUR TEAM
WHAT WE DO
STRATEGY
ADVERTISING
DESIGN
INNOVATION
PEOPLE FORGET 99% OF MESSAGES
LET’S GET YOURS IN THE 1%
Patagonia “Cloud”
A beer from the purest, wildest, most natural place in Argentina.
Burger King 70th anniversary
Anniversary campaigns are rife with cakes and balloons. We wanted Burger King’s 70th anniversary to be relevant for people. Depicting sexually active senior couples was a good metaphor for BK’s long-standing flame-grilled claim while showing a different aspect of inclusivity.
Patagonia Malvinas
Keeping the Malvinas claim current is a national duty. But “The Malvinas are Argentinian” claim is not new and therefore not that impactful. Patagonia beer found a fresh way to say it by reminding people that Malvinas are a part of Patagonia. We respectfully and emotionally brought that claim to life
Budweiser 5 de Copas
Celebrating Messi's achievement.
Del Valle Filled with life
When you feel stuck in autopilot, take a break and connect with life again.
Budweiser Limited Edition Pack
Design with an idea.
Heüra Good Friday
Mixing two isms: vegetarianism and activism.
Budweiser Messi AI
Bringing Messi closer to fans with Artificial Intelligence.
Niempëdo Monocyclist
The launch of a champagne with very little alcohol but a good sense of humor.
Coca-Cola Life Parents
The global launch of Coca-Cola Life.
A story about bringing out the best version of ourselves, our good nature.
Buchanan’s Pianist
When you can’t even show the product, talk about brand values.
Like how good it feels to make others feel good.
Coca-Cola Taste the feeling
True human stories that revolve around the pleasure of drinking a Coca-Cola.
Carlsberg The ride
A compelling yet simple metaphor of what the Premier League feels like.
Diesel History
Using our own Diesel Island to criticize the many things that are wrong with the world.
(Selling jeans isn’t one of them, mind you).
Santander Conditions
Selling loans with an insight rather than with “make your dreams come true” platitudes.
Diesel Not for running.
Great for kicking asses.
If Diesel Sneakers aren’t for sports, what’s their purpose?
Kicking anyone who deserves it on the ass, of course.
Coca-Cola Choir
Another leap of faith in humanity from the brand that brought us Hilltop.
Coca-Cola Rivalries
A global world cup spot without colors, jerseys,
fans or any local cues. Just a human truth.
Lux Neon Girl
Nothing like a restoring bath to feel luminous again.
Arnet Bald
Promotional hard sell doesn’t have to be crass or boring.
.webp)
About
Trans means “across”.
The best work happens when people collaborate. Stiff structures prevent that.
Trans is a cell-like company that can latch on to your team or roster.
We can become like an in-house agency for clients. And also collaborate with other agencies across many categories: Creative strategy. Creating ad campaigns. Design. Developing new brands. Animating your daughter’s birthday party.
We never forget that people forget 99% of messages. Our job is to get yours in the 1%.
We also never forget that we’re all gonna die. So we might as well do great work.
The partners
Seba Wilhelm & Maxi Anselmo
We were the founders and ECD’s of the internationally acclaimed agency Santo. Prior to that we were ECD’s at Agulla&Baccetti, the most successful Latam agency of the late 90’s/early 00’s. Seba also worked at Mother London and Wieden&Kennedy Amsterdam. Through our 30 year career we created memorable and effective campaigns for Coca-Cola, Nike, Telecom, Diesel jeans, InBev, Sprite, Carlsberg, Vodafone, Unilever, Nestle, Diageo, Santander, Rolex and HSBC among others.
Flor Spinetta
I joined Santo from Ogilvy in 2010 as an account assistant and a few years later became its Executive Account Director and later COO. I was repeatedly recognized in Ad Age’s Latin America 15 Leading Women, I was chosen as a Face for Inclusion, I've won the Jerry Goldenberg Award for Best Customer Service Professional and WPP’s agent of change award.
Brands worked
